
FARÜ |fa´roō|
Old English
1. A journey or going
2. Something transportable
3. A march or expedition
Our mission isn't something we say, it's how we live.
As we search, we discover. In sharing, we understand. And when
we come together, we grow.
At Farü, our purpose is to explore, to exchange, and to
expand.
Our tours and programs are designed to take us from where we are
to where we want to be. Our advantage is a unique combination of
experience and our attitude towards working with people. Every day
is an adventure; every day is an opportunity to learn more about
ourselves, others, and the world around us. We are in search of
unforgettable experiences.
We value ecological responsibility, social service, cultural
empathy, and personal awareness.
Story
A business should be an extension of the people in it. We have a
passion for people, a love of nature, and a fascination with
communication. Farü is a deliberate combination of our
interests and experiences. It brings all the things we love under
one roof.
Ecotourism
Our low impact ecotours are designed to to appeal to the
ecologically and socially conscious traveller. Preservation is our
core value. We strive to serve the integrity of the local ecology
and culture while creating economic opportunities for area
residents.
Our diving and trekking programs take guests through delicate
ecosystems, and minimizing our impact to the environment
ensures that future generations can continue to enjoy the natural
environment. To ensure our success, we educate all guests on the
necessity of conservation and responsible travel.
Education
Oceans cover over 70% of the Earth's surface and are home to the
vast majority of all life on our planet. Human knowledge of marine
life is growing rapidly, but new discoveries are still being made
every day. Diving gives us the opportunity to explore vast amounts
of marine biology and nurture a conscientious attitude towards life
on our planet. Our diving programs are coupled with informative
briefings, slide shows, discussions, and special guest lectures on
marine life, threats to underwater ecology, and a host of other
related topics. We exhilarate in the water and educate on land.
Philanthropy
Farü's involvement in Cebu's community begins at the roots
level. We get our hands dirty and our feet wet. Clean up efforts of
the Island's coral reefs are at the forefront of our
community service. We understand the necessity of the coral reef
and it's affect on the stability of life for the many who depend on
its very existence for their livelihood. Our programs aim to
educate visitors and local communities alike on responsible reef
management and welfare. Special guest lectures educate divers
and local community on specific topics related to underwater
ecology and preservation methods, techniques, and principles. Our
outreach programs, such as our biannual cleanup dives, help to
maintain the environment, and aid local fish surveys and
census.